Filed under: VISUAL LANGUAGE RESEARCH
It has come to a point where people don’t expect truth in advertising. Companies have certain ways of manipulating the truth by the language they use to describe their product or service. As consumers are becoming increasingly aware of this strategy they are having more and more trouble trusting what they see. A lot of advertisements don’t particularly sell through truth but on perception. How they perceive the product or service is what really draws the consumer in. Visuals play a big part influencing our choice ex. Burgers from fast food restaurants are stacked up perfectly looking delicious on advertisements but when we actually decide to buy this burger, it looks nothing like what was advertised and we are utterly disappointed. There is a fine line between false advertising but agencies know exactly how to work around it.
Alternatively, the cold hard truth has been used in past advertisements and campaigns such as the TAC advertisements and the images on cigarette packets. These shock horror visuals certainly get our attention with confronting messages and create fear in our mind when we first see them but studies have found it doesn’t necessarily work over the long term. Ray Black brings up valid argument when saying “People won’t put themselves into those scenarios because they don’t want to be part of a horror story.” from Shock. Horror. FCUK…. Many of us choose to ignore the truth and not face the harsh reality. We are also beginning to see more brutally honest advertisements which create humour and work very effectively, giving a no nonsense and honest reputation to a company. This highly appeals to many consumers in this highly manipulative and untrusting advertising world we live in today.
References
http://www.bandt.com.au/news/62/0c01d762.asp
Shock. Horror. FCUK….
Ray Black
Filed under: VISUAL LANGUAGE RESEARCH
I have been looking at visual language in the public and something which interests me in particular is some creative street art. The idea of engaging peoples curiosity and imagination has the opportunity to get people thinking. This may change and create a more creative society which would definitely be for the better. A form of inspiration to the public can have a lot of positive effects to a number of different areas throughout the community. This type of clever art can also make us smile and laugh making us happier people, even if it is only for that short period of time.
Here are some examples I have found:
http://www.woostercollective.com/3d/
http://www.xmarkjenkinsx.com/outside.html
http://www.woostercollective.com/3d/
http://www.woostercollective.com/2007/05/the_return_of_crateman.html
http://www.xmarkjenkinsx.com/outside.html
