Filed under: VISUAL LANGUAGE RESEARCH
Description
A LED light connected to a 3 volt battery placed inside a balloon, which was then filled with helium. A long piece of fishing line tied to the balloon stops it from floating away. The end piece is tied to a object on the ground and the end result looks like a floating lit balloon in the night sky near a train station.
Aim:
To find out how effective LED’s and lights are when used with visual objects wanting to capture attention. Finding out how people react with different types of medium they usually don’t see within the public space by observing their body language. This experiment was also a chance to promote the idea of creative thinking and whether this visual piece gained interest from the public
Results:
When the LED balloons became increasingly visible as it got darker more people started noticing them. There were a lot of fascinated people looking at the balloons while waiting at the train station. The fact that most of the people were standing and waiting on the platform was definitely a factor to consider as they had spare time to stop and have a look around but the balloons certainly gained a lot of attention floating and blowing in the wind above a building in clear view of the night sky. It even bought a slight smile to some faces.
Conclusion
This experiment emphasis a theory researched earlier about the ‘unusual’ element of attention getting. The LED balloons were unfamiliar and different, therefore gaining some attention. Different types of visual medium within the public can definitely effect peoples emotions as the LED floating balloon put a smile on some faces. It was actually satisfying to see people react to the balloons in a positive way because of the smiles it brings. This makes me wonder if more art and advertising within public space got a positive reaction would it be a happier society.
Filed under: VISUAL LANGUAGE RESEARCH
It has come to a point where people don’t expect truth in advertising. Companies have certain ways of manipulating the truth by the language they use to describe their product or service. As consumers are becoming increasingly aware of this strategy they are having more and more trouble trusting what they see. A lot of advertisements don’t particularly sell through truth but on perception. How they perceive the product or service is what really draws the consumer in. Visuals play a big part influencing our choice ex. Burgers from fast food restaurants are stacked up perfectly looking delicious on advertisements but when we actually decide to buy this burger, it looks nothing like what was advertised and we are utterly disappointed. There is a fine line between false advertising but agencies know exactly how to work around it.
Alternatively, the cold hard truth has been used in past advertisements and campaigns such as the TAC advertisements and the images on cigarette packets. These shock horror visuals certainly get our attention with confronting messages and create fear in our mind when we first see them but studies have found it doesn’t necessarily work over the long term. Ray Black brings up valid argument when saying “People won’t put themselves into those scenarios because they don’t want to be part of a horror story.” from Shock. Horror. FCUK…. Many of us choose to ignore the truth and not face the harsh reality. We are also beginning to see more brutally honest advertisements which create humour and work very effectively, giving a no nonsense and honest reputation to a company. This highly appeals to many consumers in this highly manipulative and untrusting advertising world we live in today.
References
http://www.bandt.com.au/news/62/0c01d762.asp
Shock. Horror. FCUK….
Ray Black
Filed under: VISUAL LANGUAGE RESEARCH
I have been looking at visual language in the public and something which interests me in particular is some creative street art. The idea of engaging peoples curiosity and imagination has the opportunity to get people thinking. This may change and create a more creative society which would definitely be for the better. A form of inspiration to the public can have a lot of positive effects to a number of different areas throughout the community. This type of clever art can also make us smile and laugh making us happier people, even if it is only for that short period of time.
Here are some examples I have found:
http://www.woostercollective.com/3d/
http://www.xmarkjenkinsx.com/outside.html
http://www.woostercollective.com/3d/
http://www.woostercollective.com/2007/05/the_return_of_crateman.html
http://www.xmarkjenkinsx.com/outside.html
Filed under: HDG401 - Design Research Studio
Person 1
Name
Amy C
Subject
THE BOOK OF ALL BOOKS!
Postcode
3350
Visit Time
24/09/2004 9:48 AM
Remark
Well, where can I start? Reading is an incredible thing, you can pass time so quickly whilst getting lost of the Masterwork of Dahl, Blyton or Agatha Christie. I hate to inform you but my novel I read was “The Baby Sitters Club”, painful I know, but I was young and Innocent being 7 years od age. But soon after that I discovered the Amzing Enid Blyton, the book devles into innocence of the aimed reader (8-12 years old). I completely fell in love with all these books, my collection spanning to around about 200 of her books. But then I discovered the wonder of Roald Dahl, I remember reading the Witches when I was in grade 2 (8 years old) and feeling mezmorized and being absoulutely overthrown by this great book! I saw the movie and was somewhat dispointed, but aren’t you usually when you see a book-turned-movie? After a few years of this I found books aimed at “Young Adults” such as Looking for Alibrandi (one of my favourite Books) and it changed the way I look at everything. You may think Im a drama-queen teenager but anybody who reads this book will be amazed by this simplistic yet complicated book, quite the amazing book. Anybody who thinks books are for a “Keeno” or “Geek”, they are the ones missing out, the ability to read is one of the most important things we have and this should be taken advantage of. Although I am only 13 years old I am looking foward to many more years of reading!
Summary: Amy is from Ballart, 17 years old, loves reading books and is still at high school. In the visualization I have shown how Amy will grow older throughout the change and how the environment will aslo change throughout global warming. Nature will keep suffering due to the lack of rain and ongoing drought.
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Person 2
Name
Suzanne
Subject
children’s books
Postcode
6230
Visit Time
3/09/2004 4:43 PM
Remark
As a library officer in a Primary School, I rediscovered an abiding love of children’s books. My favourite is The Nativity by Julie Vivas. This is a beautifully human depiction of Mary, Joseph and their journey & it brings a smile to my face every time I pick it up – so if you need a happy thought check it out for yourselves.
Summary: Suzanne is a library officer in a primary school, she loves reading children’s books and lives in Bunbury,WA. In the visualization I have shown how books will slowly turn into digital format in the future due to sustainability and minimising paper usage. It wont be the same as reading a hard cover book and turning pages. It will just be looking at a screen and pressing the button for the next page to appear and a lot of people will not like the change, especially Suzanne.
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Person 3
Name
Naomi
Subject
Beloved
Postcode
2780
Visit Time
7/09/2004 11:11 AM
Remark
In 1995 I was working at a dreadful administration job and felt utterly misplaced and separated from my roots and my muse. A friend recognised my lost history and gave me Toni Morrison’s Beloved, because it’s an historical novel. That book showed me that writing history is about telling passionate stories, and I went back to uni, finished my degree and now am nearly all the way through a PhD in History. It was a superb gift. The book I’ve nominated however is The Bone People because it’s about the fabric of a woman’s life, and her process of building and rebuilding. Utterly inspiring.
Summary: Naomi is doing a phd in history and lives in Katoomba in NSW right near a train station. She will always have a interest in history throught the change. She will be very accepting of altering her actions to be sustainable and looking after the world so there will be history in the future. She may also start riding a bike instead of catching the train or driving to be environmentally friendly.
Filed under: HDG401 - Design Research Studio
Before
Hi, my name is Kyle Jay. I’m 22 years old and live in the inner east suburbs of Melbourne. I’m currently studying Multimedia Design at Swinburne University doing Honours year. I attend University for purpose as growing as a designer and learning more about my field. My particular area of interest within multimedia is motion graphics, 2d and 3d animation, visual effects, post production and video. Last year I worked at Reel Pictures for my industry placement year. Reel Pictures is a small animation studio that produces high quality animation and video graphics for a variety of end users. It was a great experience having an opportunity to utilize my interests at an industry level.
As with everyone I’m interested in what’s going to happen and develop in the future especially with sustainability. Most people were ignorant about how their actions were going to change the future in some way but now everyone is more cautious, thinking about future generations as we learn more about sustainability. There are lots of questions raised about what we’re going to do. I’m just starting learn about the issue and what role I can play as a designer.
AFTER
In the future I will be a lot more knowledgeable about sustainability and my field of multimedia. Working in the industry, designing for different technologies/platforms that will be invented in future and be an improvement from existing technology. The industry will be a lot more competitive in future as software develops it will allow novice users to create visually eye-catching designs, having had little training. For me it’s making sure I have that distinct edge which software doesn’t teach you.
Recycling will be a lot more important in the future as we looking to reduce waste. There will be new ways of recycling and reducing waste for different industries and for the everyday person.
